The customer journey isn’t a straight path—it’s full of turns, bumps, and unexpected detours.I’ve seen businesses miss out on valuable opportunities simply because they weren’t paying attention to how customers actually interact with their brand.Instead of observing the real journey, they make decisions based on assumptions or outdated ideas.In this episode, I’ll show you how to map the customer journey step by step. You’ll learn how to spot important moments when customers engage with your brand, understand what frustrates them, and how to create an experience that truly connects.By the end, you’ll be able to see your business through your customers' eyes and build a strategy based on real insights, not guesses.Ready to step into your customers’ shoes? Let’s get mapping.Catch me on LinkedIn at theMichaelPachecoFor a deeper dive into strategic marketing that actually works, check out michaelpacheco.coUntil next time,Michael Pacheco

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