Today on 3-Minute Marketing, I'm speaking with the one and only Dave Kerpen — bestselling-author, speaker & serial entrepreneur. He's currently Co-Founder and Co-CEO at Apprentice, the platform that connects entrepreneurs and business leaders with smart and motivated college students. Dave and his wife also successfully exited his agency Likeable Media in 2021. Dave joined me to answer the question, "What's the one ability or trait that separates 'okay' leaders from great leaders?" Show notes: Great leaders are effective because they know how to delegate. Leaders struggle to delegate because they either are afraid to give other people the work, or they're wired to micromanage. To delegate effectively as a leader, follow the SHARE model. The leader's job is to do 3 things: Set the strategy and vision (S), Hire the right people for the right seats (H), and Assures access to resources and capital to get the job done (A). When a task comes a leader's way, if it's not "SHA" they Remind themselves to delegate it (R) and empowering the right person to get the job done (E). The "right person to get the job done" doesn't have to be an employee — it can be a freelancer, contractor, partner, vendor, etc. Thinking through who that person is is the leader's job.

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