On this episode of Breadcrumbs Hot Takes Live by Revenue Cafe podcast, we feature Rich Adkin, CEO and Founder of Flikli. The power of video cannot be ignored. Audiences engage with it and the US digital video marketing industry has taken notice—it is projected to reach $130 billion this year.Rich shares how to define sh*tty videos, make a plan for your video content and avoid a sh*tty process. Learn more in this latest episode of Breadcrumbs Hot Takes Live by Revenue Cafe podcast.HIGHLIGHT QUOTESThe 3 steps to NOT make a sh*tty video - Rich: "The first step is you must define sh*tty video. And that means when there is just no impact on your audience. They aren't taking action, they're clicking away, they're forgetting you, like you're ignored. People are not paying attention to if you've got a video that's not working.""Step number two, to avoid that you need to make a plan. Making that plan is super important. Number one, who are you talking to? Number two, what is the video supposed to do? What is the purpose of that video? And number three, you need to know where your audience spends their time."You can find out more about Rich in the link below: LinkedIn: https://www.linkedin.com/in/richard-adkin/

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