#60 - What's Wrong with Your Definition of ICP (Part 2) - with Rosalyn Santa Elena

The Revenue Cafe
09/04/2023 8 min Episodio 60
#60 - What's Wrong with Your Definition of ICP (Part 2) - with Rosalyn Santa Elena

Listen "#60 - What's Wrong with Your Definition of ICP (Part 2) - with Rosalyn Santa Elena"

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Episode Synopsis

On this episode of Breadcrumbs Hot Takes Live by Revenue Cafe podcast, we feature Rosalyn Santa Elena, Founder and CROO of The RevOps Collective. She explains why having a well-defined ICP enables your strategy and helps prospects understand why they should care.Since results matter, give yourself the best likelihood of success by starting with your ICP. Rosalyn highlights that the current downmarket makes being efficient yet effective more relevant than ever. Learn more in the latest episode of Breadcrumbs Hot Takes Live by Revenue Cafe podcast.HIGHLIGHT QUOTESA well-defined ICP allows you to use resources efficiently and effectively - Rosalyn: "Having a well-defined ICP, again, focus, focus, focus. Helping you focus your resources, things that we don't have a lot of; right time, money, right people, we just don't have enough resources. So you need to focus your resources on the right programs, the right processes, the right activities."You can find out more about Rosalyn in the links below: LinkedIn: https://www.linkedin.com/in/rosalyn-santa-elena/Website: https://therevopscollective.com/

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