On this episode of Breadcrumbs Hot Takes Live by Revenue Cafe podcast, we feature Rosalyn Santa Elena, Founder and CROO of The RevOps Collective. A longtime RevOps practitioner, she has spoken to dozens of companies and seen the same challenges.From vague ICP, "spray and pray" versus targeted programs, and prospecting with irrelevant messaging, Rosalyn explains why companies should CARE about why this is a problem. Learn more in this latest episode of Breadcrumbs Hot Takes Live by Revenue Cafe podcast.HIGHLIGHT QUOTESUnderstanding your ICP affects everything downstream - Rosalyn: "If you don't understand who should be buying your product or your services, how can you tell or convince a prospective buyer why they should care? Why they should be buying?""So really understanding who that right customer is, ensures that all of your downstream initiatives, your processes, all the activities, your campaigns, your account plans, all of those things that encompass your go-to-market overall. All of those can be focused."You can find out more about Rosalyn in the links below: LinkedIn: https://www.linkedin.com/in/rosalyn-santa-elena/Website: https://therevopscollective.com/

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