On this episode of Breadcrumbs Hot Takes Live by Revenue Cafe Podcast, we feature Sam Isaacs, Owner of Sam Isaacs Consulting. Without emotion, brands can create the best products in the world but they would not sell. Sam discusses how finding pain points and eliciting emotion work operationally and how this figures even from a budgetary perspective.HIGHLIGHT QUOTESEmotion is the key to making people open to change - Sam: "What we need to do is create an ability in a human's mind to have them emote so they are open to learning something new. Like 90% of us are not open to learning something new, and so when I flash that picture up of all those features, you just be like, ugh, another sales rep."You can find out more about Sam in the link below: LinkedIn: https://www.linkedin.com/in/samisaacs/

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