#31 - You Need to Reinvent Your PLG Sales Team (Part 2) - with Massimo Arrigoni

The Revenue Cafe
03/02/2023 8 min Episodio 31
#31 - You Need to Reinvent Your PLG Sales Team (Part 2) - with Massimo Arrigoni

Listen "#31 - You Need to Reinvent Your PLG Sales Team (Part 2) - with Massimo Arrigoni"

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Episode Synopsis

On this episode of Breadcrumbs Hot Takes Live by Revenue Cafe Podcast, we feature Massimo Arrigoni, CEO of BEE Content Design. He provides the steps to reinvent your PLG by switching up metrics (meaningful conversations vs conversions, incentivizing expansion MRR vs new business MRR) and investing in RevOps. Massimo talks about the changes a sales team has to make to be more product-focused and how PLG doesn't have prospects, just customers in different stages of adoption.HIGHLIGHT QUOTESSelling in a PLG motion is different from traditional selling - Massimo: " The people in your sales team that will reach out and try to understand more about these customers, what they're doing, et cetera, they have to be very product-focused. They're dealing not with a prospect, they're dealing with somebody that's been using the product for a long time, possibly more experience with some of the features than they have." You can find out more about Massimo in the link below:LinkedIn: https://www.linkedin.com/in/saas-ceo-massimo-arrigoni/ Check out more Hot Takes on revenue acceleration on our website below!Catch the second edition of Hot Takes Live and enter to win a free ticket to SaaStock 2023 + $500 for travel expenses! Save your seat here: www.HotTakesLive.com

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