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Listen "#23 - Attribution Isn't Broken — It's Misunderstood (Part 2) - with Perry Nalevka"
Episode Synopsis
On this episode of Breadcrumbs Hot Takes Live by Revenue Cafe Podcast, we feature Perry Nalevka, Co-Founder and CEO of Penguin Strategies. Today, Perry talks about the missing piece in playbooks—audience insight research (AIR).Perry details the Double Diamond Process that Penguin uses for AIR which consists of the first part, research, and the last part, execution. Implementing their process helps companies experience growth when the rest of the industry is stagnating.HIGHLIGHT QUOTESUtilizing attribution in the Double Diamond Process - Perry: "You've got the list of content, you start creating it, and start seeing what works, and that's where the attribution software comes back into play. How much traffic are we getting to the pieces? Who's coming and visiting these pieces of content? Is it the right type of people? And once you've been testing it and executing on that, you could deliver more and more focused."You can find out more about Perry in the links below:LinkedIn: https://www.linkedin.com/in/pnalevka/Website: https://www.penguinstrategies.com/Check out more Hot Takes on revenue acceleration on our website below!Catch the second edition of Hot Takes Live and enter to win a free ticket to SaaStock 2023 + $500 for travel expenses! Save your seat here: www.HotTakesLive.com
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