SHOW SUMMARYIn this episode of The Revenue Cafe Podcast by Breadcrumbs Hot Takes Live, Christine Crandell, President at New Business Strategies, joins Joe Aicher to explore the transformative concept of Experience-Led Growth (ELG). Christine draws on her extensive experience in understanding customer needs to reveal the intricacies of experience gaps and their impact on revenue and success. She highlights the challenges posed by evolving customer expectations and underscores the need to close these gaps just as rigorously as revenue gaps.Christine introduces the idea of ELG, which revolves around understanding and meeting the expectations of all stakeholders, transcending traditional B2C and B2B boundaries. She describes how ELG combines the strengths of product and market-led principles, positioning experience as the driving force behind revenue growth. Christine also outlines the benefits of ELG, including clear goal definition, focused resource allocation, and the shift from reactive to proactive business approaches.Tune in to this episode to learn how to bridge experience gaps and leverage the power of ELG to achieve unparalleled growth and success.HIGHLIGHT QUOTESBridging the Gap: Customer Expectations vs. Vendor Perception - Christine Crandell: “The gap between what a vendor thinks the customer wants as their experience of the life cycle and what the customer actually really wants. That gap is often pretty huge.”Unleashing the Power of Experience-Led Growth - Christine Crandell "ELG is all about understanding and meeting the expectations of everyone. Right. That's customers, employees, vendors, investors, and the communities that we work in that we live in. So it's about going beyond just products and services and delivering exceptional value to all stakeholders." You can find out more about Christine in the link below:  LinkedIn: https://www.linkedin.com/in/christinecrandell/HOST: Joe AicherGUEST: Christine CrandellBreadcrumbs Podcast

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