In this episode of the RetailWire Podcast, we sit down with Nikki Frisz, Senior Director of Marketing at Dollar Shave Club, to explore how the brand is bringing customers directly into the creative process.To launch its improved razor, Dollar Shave Club invited 23 real members to form Order of the Blades — a tongue-in-cheek “ad agency” that helped write billboards, slogans, and jingles for the campaign. The result blends professional execution with genuine member voices, creating a campaign rooted in authenticity and humor.Nikki shares insights on:How Dollar Shave Club is returning to its disruptive rootsWhy blending agency expertise with member participation made this campaign stand outThe balance between humor, authenticity, and driving salesExpanding from DTC into retail, Amazon, and omni-channel presenceCreative experiments like college sports handles and custom razorsThe brand’s focus on retention and Gen Z engagement Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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