Host:Chase Binnie – Entrepreneur, media executive, and host of the RetailWire Podcast.Guest:Scot Wingo – Founder of ReFiBuy, ChannelAdvisor, serial entrepreneur, and e-commerce thought leader.Topics Covered:Why Agentic Commerce is moving faster than anyone expectedHow GenAI search is siphoning organic traffic away from GoogleThe shift from search engines → answer engines → shopping enginesChatGPT’s leaked checkout feature and its marketplace implicationsWhat retailers will lose (retail media dollars, loyalty capture, upsells)The operational headaches of inventory, pricing, and fulfillment in AI-driven marketplacesWhich categories will be first movers (fashion, beauty, electronics) vs laggards (B2B, auto parts)Why owning an audience matters more than owning informationThe rise of AI browsers like Perplexity’s Comet and soon ChatGPT’s own browserWhat to expect from ChatGPT-5 and the coming “shock and awe” wavePractical strategies: treating AI commerce as just another acquisition channelKey Quotes:“E-commerce hasn’t had true innovation since one-click checkout. Agentic shopping could be that shake-up.”“Search engines are becoming answer engines, and now they’re becoming shopping engines.”“Retailers need to stop fighting it—this is another channel, like Amazon or Facebook were.”Resources & Mentions:Bernstein report on e-commerce growthBarron’s and Wall Street Journal coverage of traffic declinesPerplexity’s Comet browser Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

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