In this episode of The Interview series, host Karl McKeever is joined by Mintel director of trends EMEA Simon Moriarty as we preview Spring Fair 2022.Forecasting where the retail industry will go next has always been a tricky business. Even more so during the last two years. Consumers today have more choice than ever over what they buy and where they shop, and which brands they want to associate themselves with. At the same time, for those looking to attract consumers, doing the right thing, and enjoying business success has never been tricker. Increased competition is a factor but so too are increasingly savvy customers who’s purchasing behaviour is rapidly evolving.To peer through the windows of retail’s future, we’re joined by Simon Moriarty, director of trends EMEA at Mintel to talk changing consumer habits, ethical buying, and the important trends that will likely shape the direction of retail in 2022, and beyond.

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