Information about the product itself you are sourcing is important (understatement of the century), but did you know that you can get a lot of extra crucial data just by checking who you are going up against when you join the listing?
Seeing who else is around can help you decide;

-Fulfillment method (FBA or FBM)
-Chances of securing the BuyBox
-If there's potential issues with the listing

And More...

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