What if the path to extraordinary success isn't about playing by the rules—but breaking them?In this unapologetically bold episode of The Results-Driven Life, host Kia Arian sits down with legendary marketer Dan Kennedy, along with Troy Broussard and Ben Settle, to dive deep into the No B.S. approach to business success. Inspired by Dan’s book "No B.S. Guide to Succeeding in Business by Breaking All the Rules," this conversation is a masterclass in contrarian thinking, radical positioning, and the kind of marketing that repels the wrong clients while magnetizing the right ones.Discover why being “hard to get” can drive demand, how pricing can transform your business overnight, and why your personal story might be your most powerful marketing asset. From using writing as therapy to owning your unique voice in a sea of sameness, this episode is packed with raw insights, real talk, and actionable strategies.Ready to stop following the herd and start standing out? This episode is your permission slip to do business your way—and win.🎧 Listen now and join the movement of contrarians and rule-breakers rewriting the game.

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