Grab your essential FREE guide - How to clear excess stock without damaging your brand.-----Have you ever found yourself wondering whether you’re truly making the most of your stock? Or perhaps questioned why a certain buying decision didn’t quite work out when that stock arrives? Then you’ll relate to Victoria Clark’s story today. Victoria is the founder of Readymoney Beach Shop in Fowey, Cornwall. She turned an old public toilet block by a popular beach into a year-round shop that serves locals and visitors alike. On top of that, she runs a thriving e-commerce business selling locally sourced gifts, souvenirs, and homewares. Her journey has had its fair share of challenges, particularly with stock management. Victoria’s here to share how the Stock Doctor service helped her move from feeling overwhelmed by inventory to gaining more control and running a more profitable business.  We’ll talk about how she navigates seasonal demand, selects the right products, and makes smarter decisions with data. [00:00] Meet beach shop owner Victoria Clark[02:33] The ups and downs of growing a souvenir shop[09:57] What business was like before Victoria joined Stock Doctor[14:47] Learning to manage numbers and stock with confidence[18:38] How Victoria's peak season stock management has changed[21:25] The merchandising strategy she used to sell through overstock Resources:Stock Doctor Mentioned in this episode:Faire 50% offerUse the code GamePlan25 to get 50% off and free shipping with your first order at faire.comFaire 50% off - use code 'GamePlan25'Freebie downloadStock Freebie

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