Video has become a commonplace and indispensable tool for small business owners. My often repeated adage that ‘people buy from people’ is exemplified perfectly by the amazing engagement and communities we see grow around brands and founders when they share the realities of their business, whether that’s through behind-the-scenes videos or product showcases.  We’re all familiar with the various forms of social media short-form content such as TikTok skits and Instagram Reels, but it seems that not many of us have dipped our toes into, and reaped the benefits, of producing longer-form content. So, in episode 169 of The Resilient Retail Game Plan, I speak to the “King Of Video” Matthew Hughes, who helps small business owners and entrepreneurs strategically launch and grow their YouTube channels. In this podcast, we discuss the power of playlists, repurposing content from long-form productions and putting your USP first. We also talk about the importance of being committed to consistent content creation and how leveraging people’s curiosity is key to attracting customers.  Check out Matt’s services at: https://kingofvideo.co.uk/ and https://links.kingofvideo.co.uk/ And connect with him at: https://www.instagram.com/realkingofvideo/ Mentioned in this episode:Freebie downloadStock FreebieFaire 50% offerUse the code GamePlan25 to get 50% off and free shipping with your first order at faire.comFaire 50% off - use code 'GamePlan25'

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