Business networking groups bring together business owners from a wide range of businesses. A veterinarian, a real estate agent, and a restauranteur could be part of the same networking group, with their only common interest being the desire to bring their business problems to a fresh set of eyes. But what if you could assemble a group who had deep, detailed knowledge of your business and industry instead of choosing your group from random industries? And at about half the cost of joining a business networking group. For manufacturers that sell through manufacturers' representatives, that industry-specific group is easy to assemble. Just bring together a half dozen of your best representatives to serve on your representative council. In this podcast, MANA CEO and President Charles Cohon discusses the reasons representatives councils are so productive and touches on resources manufacturers can tap to launch their own rep councils.

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