In this episode of The Relay, host Gabriel Stiritz speaks with John Nachazel, COO of Mike Morse Law Firm, about the evolving landscape of personal injury law firms. They discuss the challenges of rising operational costs, the importance of branding versus paid advertising, and the impact of AI on legal operations. John shares insights on how law firms can navigate these changes, emphasizing the need for strong local branding and the strategic adoption of technology. The conversation highlights the significance of being a fast adopter of innovative solutions while maintaining a focus on operational excellence.

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