The way a customer interacts with a business can make or break a brand. There are immediate break points, like how hard it is to interact, and more long subtle break points, like how well can a business curate a customer's experience to keep them coming back. Even with all the technology at our fingertips, these long form conversations continue to be challenging, because they require both sides to communicate effectively—and know what they want from each other.

One company facilitating conversations and interactions is Klaviyo, who developed technology to unite data, analytics, and marketing to create better personalized communications that have helped some of the world’s most popular brands earn $100B in revenue so far.

To discuss how Klaviyo is rebooting the sector, we invited CEO Andrew Bialecki to this episode of The Reboot Chronicles. Andrew started Klaviyo alongside co-founder Ed Hallen because they saw that companies had tons of consumer data but couldn’t answer basic questions. Listen in for lessons learned from their first 12 years, how the next 12 may go—and what’s going on with corporate AI FOMO.

Ver todos los episodios