Listen "099: From Passion to Product: Meredith Cochran on Maintaining Integrity and Managing Burnout"
Episode Synopsis
In this episode, Katie interviews Meredith Cochran. Meredith is a serial entrepreneur with a passion for authentic conversations and high-quality craftsmanship. Meredith has a Cellular Molecular Biology, Electrophysiology, and Traditional Chinese Medicine background. She uses this experience to pursue her passion for preventive health and food-as-medicine. Meredith is an accomplished author and former CEO/founder of The Osso Good Co., which she grew to an omnichannel business model and millions in revenue. She is currently focused on her role as Founder/CEO of Shareable (www.meredithcochran.com), where she operates as a fractional marketing team for several CPG brands including one of the largest privately-owned businesses in the World (www.pasturebird.com) and her new startup, Tēthos (www.drinktethos.com), which focuses on sustainably sourced teas and na wines. In her spare time, she serves on the board for a nonprofit, Berry Good Food Foundation (www.berrygoodfood.org) aimed at solving food sovereignty in San Diego and Baja.Key Topics Discussed:Overview of Meredith’s non-alcoholic wine companyThe inspiration behind creating a healthier wine optionMeredith's transition from her previous career to entrepreneurshipKey challenges faced in the startup process and how she overcame themInsights on how Meredith’s products align with a healthier lifestyleDiscussion on the growing demand for non-alcoholic and healthy beverage optionsTips and insights for those looking to start their own businessesThe significance of perseverance and passion in entrepreneurshipLearn more about Tēthos and follow along to join in on the conversation: https://www.instagram.com/drink.tethos/https://drinktethos.com/