My guest on this episode of The Real Bottom Line is Giles Crouch. He is a digital anthropologist and a practical fore sighter – and our conversation covers some pretty interesting ground. 

Including

What is innovation and why small businesses need to do more of it?What are the top innovation myths?The difference between internal and external innovation?Are surveys and focus groups still relevant?Why talking to your clients is more important than ever?What your current analytical stack may be missing.
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