Outi Armstrong is the Vice President of Strategic Marketing and Development, as well as an Executive Board Member, for Medicel AG. Her company is a medical technology business, part of Halma plc,  and whose founding purpose was to make eye surgery safer, simpler, and more efficient. Outi has also recently become a Member of the Board of Directors for BioGaia AB.Outi is a strategic, resourceful, and pragmatic leader who is passionate about building global cross-functional teams to achieve best-in-class performance.In this episode…Marketing is the lifeblood of every business. So what are the marketing tips you can learn to help you thrive in an international market? Outi Armstrong is an international marketer who has helped multi-billion dollar companies be more profitable through marketing. She advises marketing teams to be customer-centric and results-oriented thinkers. She recommends leveraging strategic marketing, allowing you to focus on your strengths and provide better service and value to your customers. In today's episode of The Radical Global Marketing Podcast, Steven Proud sits down with Outi to discuss her journey as an international marketer. Outi talks about her background in international marketing, the transition from B2C to B2B marketing, her experience leading global teams, and the challenges that strategic marketing solves for Medicel.

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