Join us on "The Quizzical Path to Marketing Success" as we dive into the world of online marketing, lead generation, and quizzes with Tai Goodwin, the founder of That Marketing Team and the creator of Quiz and Grow Rich. With over 20 years of experience in the online marketing space, Tai shares her insights on how quizzes can be used to generate leads and grow businesses.
In the first segment, Tai takes us on her journey from aspiring career coach to a marketing expert. Discover how she transitioned to the marketing world and why she believes in the power of hiring experts to handle marketing tasks, allowing entrepreneurs to focus on being visionary leaders.
In the second segment, Tai emphasizes the importance of sharing knowledge and expertise, even if it means revealing trade secrets. Learn about the evolution of quizzes and how they evolved from paper-based to digital lead-generation tools.
In the third segment, Tai provides valuable tips and examples of effective quizzes, as well as common mistakes to avoid when creating quizzes. Explore the key elements that make quizzes successful, starting with outcomes and providing real value to the audience.
The fourth segment delves into the click-funnel approach and its potential benefits and challenges. Uncover the three levels of marketing and how quizzes can bring in potential clients who may not be aware of their problems or solutions.
Whether you are an e-commerce business owner, coach, consultant, or aspiring marketer, this podcast is packed with actionable insights to elevate your marketing game. Join us and discover how quizzes can take your business to new heights.
Book Recommendations

Ready Fire Aim by Michael Masterson
You Are a Badass at Making Money by Jen Sincero
Phenomenal Woman by Maya Angelou

Movie Recommendations:

2012

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