A customer analysis is important because it combines various research methods that aim to give you a better understanding of your customer base so that you know what they love and require and you can better cater to their needs. So typically, you’d start off by identifying who your customers are, understanding their needs and frustrations, then grouping potential customers according to similar characteristics, and then creating a customer avatar or profile. In this episode, we discuss why as a business owner you need to analyse and review your market from time to time.

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