Listen "Christine-Rita Namusobya Abankwah discusses building African brands on BBC Africa's Money Daily"
Episode Synopsis
"To build and sell a strong African brand will require a combination of business acumen, understanding and unpacking the anatomy of a brand, and then leaving our unique mark on it to make it distinctly and authentically African." Many thanks to BBC Africa's Money Daily for another opportunity to share our views on building African Brands.
#SecureTheBagAfrica #BuildingAfricanBrands #PurposeTransformsEverything
#SecureTheBagAfrica #BuildingAfricanBrands #PurposeTransformsEverything
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ZARZA We are Zarza, the prestigious firm behind major projects in information technology.