The Pulse by Ortto

The Pulse by Ortto

Por: Ortto
Listen to the latest articles from The Pulse by Ortto for the latest insights and ideas for marketers, by marketers. Hosted on Acast. See acast.com/privacy for more information.
33 episodios disponibles

Latest episodes of the podcast The Pulse by Ortto

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Building your martech stack: Why the customer experience should be at the forefront of technology decisions 14/08/2023
Part I: The perils of relying on industry benchmarks when measuring the success of your email marketing 07/08/2023
Playing the long game: How this company is nurturing customers of the future 03/08/2023
Building an automated lifecycle marketing campaign: A step-by-step guide 02/08/2023
“Don’t test for testing’s sake”: Why this marketer is taking a hyper-targeted approach to testing and personalization 31/07/2023
Orchestrating the customer journey: Laying the foundations for lifecycle marketing campaigns 27/07/2023
From insights to action: Why user research is “the single most important thing you can do” 25/07/2023
“Marketing is an art and a science”: Why empathy is key to building successful email nurture campaigns 20/07/2023
How to protect your email sender reputation: Don't underestimate the power of a strong password 17/07/2023
Adapting to the changing buyer: Why your messaging must change to reach today's decision-makers 10/07/2023
A world-class content engine: Why this marketing director is “building a newsroom inside a marketing department” 26/06/2023
The retention mindset: How growth marketers can pivot from acquisition to retention for sustainable growth 17/05/2023
A modern approach to lead scoring: Why traditional lead scoring falls flat in a product-led world 18/04/2023
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