Jon invites Joel Hughes to the Pub to discuss WordPress, GA4, and AI. Joel is the founder of Glass Mountains, which is a web support agency with clients in the UK and US (including Jon). Topics covered... 0:23 Music, CDs, minidisc players, and what they're drinking (Corona and Manic Confidence Hazy Enough IPA). 5:00 The work Joel's team does for Jon as well as feelings on Cloudflare, Zaraz/GTM for pixel and API management, and the biggest mistakes people make with their websites. 19:15 Other tools and plugins that Joel recommends. 23:27 Preparing for GA4. 29:45 Preparing for AI and how it might integrate with websites; the impact to search referrals, jobs, and roles; and AI-generated content. You can find Joel at glassmountains.co.uk and on TikTok at @glass_mountains and @thejoelhughes (for guitar stuff!).

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