Let Results Be Your Guide

14/05/2025 8 min Temporada 11 Episodio 623
Let Results Be Your Guide

Listen "Let Results Be Your Guide"

Episode Synopsis

"Let results be your guide" is more than just a catchphrase. It's the antidote to rigid marketing formulas. Jon explains why universal answers to questions like "How often should I update creative?" and "Should I restrict by age or gender?" miss the point, and how focusing on your actual performance data leads to better advertising decisions.