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Listen "Trends On Media & Innovation "
Episode Synopsis
Media watcher Sam Whitmore visits the Echo Chamber to discuss media and pitching trends: the science of headline writing, Re/Code's sale to Vox, multichannel storytelling and the lost art of "real-time persuasion." Also on the agenda, Ketchum's global tech lead Susan Butenhoff talks about how to use the word "innovation" in a way that's not overused and tired — and why, when and where consumers are willing to pay a premium for "innovation."
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