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Listen "How the marriage equality campaign won"
Episode Synopsis
Freedom to Marry national campaign director Marc Solomon provided an
illuminating overview of his successful 13-year battle for marriage
equality, at the 2015 Global PR Summit in Miami.
Solomon, in conversation with Cohn & Wolfe Americas CEO Jim Joseph,
pointed out that the success was far from assured, particularly after a
string of losses in key ballots. However, a focus on communication, data and influencer marketing
ultimately paved the way for the pivotal Supreme Court decision that
declared gay marriage legal.
Show notes:
PR Summit: How The Marriage Equality Campaign Won
illuminating overview of his successful 13-year battle for marriage
equality, at the 2015 Global PR Summit in Miami.
Solomon, in conversation with Cohn & Wolfe Americas CEO Jim Joseph,
pointed out that the success was far from assured, particularly after a
string of losses in key ballots. However, a focus on communication, data and influencer marketing
ultimately paved the way for the pivotal Supreme Court decision that
declared gay marriage legal.
Show notes:
PR Summit: How The Marriage Equality Campaign Won
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