In a presentation referencing Russian physicist Andre Geim, Polish
psychologist Solomon Asch and American comedian Chris Rock, Harvard
professor Sarah Lewis opened the fourth annual Global Public Relations
Summit by making the case for failure—or more specifically, for the
“near-win” that spurs the best people in a wide range of fields to
achieve true mastery.


Lewis, assistant professor of history of art and architecture and
African and African American studies at Harvard University and author of
The Rise: Creativity, the Gift of Failure, and the Search for Mastery,
was speaking at a plenary session sponsored by Ketchum, during which
she urged the PR people in the room to use their failures as an
incentive to creative triumph.

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