Creative branding in China

21/03/2022 33 min Episodio 301
Creative branding in China

Listen "Creative branding in China"

Episode Synopsis

PRovoke Media has partnered with The Orange Blowfish to discuss the changes in how retail brands connect with consumers in China and how global brands can capitalise on these trends. In this discussion, Asics Greater China MD Hilda Chan discusses her approach and learnings with The Orangeblowfish founder and creative director Siu Tang and PRovoke Media editor-in-chief Arun Sudhaman.