Asian PR‘s creative evolution, with Ogilvy‘s Emily Poon

13/09/2021 29 min Episodio 266
Asian PR‘s creative evolution, with Ogilvy‘s Emily Poon

Listen "Asian PR‘s creative evolution, with Ogilvy‘s Emily Poon"

Episode Synopsis

Ahead of PRovoke Media's Asia-Pacific Summit, Ogilvy PR Asia president Emily Poon joins the podcast to explore how creativity is evolving the region. Poon, who also judged this year's Cannes Lions, finds that new platforms and sources of influence are reshaping what PR storytelling means in Asia.