In this episode of the Property Edge podcast, we dive into cutting-edge tools, tech, and perspectives with Luke Holden, Sales Director at Ouwens Casserly (OC) in Adelaide.He discusses OC's unique approach to integrating technology and AI to boost efficiency and sales. Luke shares insights on the 'OC way,' detailing how 70% standard practices combined with 30% individual flair enhance performance. From the importance of user-friendly tech adoption to the benefits of AI in communication and customer journey management, this episode offers valuable lessons for real estate professionals.  00:00 Introduction and Overview00:48 Meet Luke Holden: Sales Director at OC01:18 OC's Unique Approach to Real Estate03:02 Tech and Decision Making at OC05:39 Implementation and Adoption of Tech08:10 Cost Management and Efficiency11:59 Customer Experience and Personalization23:03 Future of Tech and AI in Real Estate27:22 Change Management and Adoption Strategies30:00 Conclusion and Final ThoughtsThe Property Edge Podcast from Land Services SA connects real estate agents with the ideas, technology and AI opportunities that can be brought into their own businesses to drive further success. Visit www.propertyedge.app/the-property-edge-podcast to see other episodes, see episode summaries and read transcripts. Learn about South Australia's locally made property research platform, Property Edge, at www.propertyedge.app

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