What if realestate.com.au isn't just a listings portal, but a behavioural database mapping every buyer and vendor in Australia? In this episode, Luke Dore, National Customer Training Manager at REA Group, reveals how 13 million monthly users are creating the largest property intent database in the country—and how agents can tap into those insights.Luke shares how REA reverse engineers successful buyer journeys, using AI to predict transaction likelihood before buyers even know they're ready. We explore the shift from FOMO to FOBO (fear of better options), why buyer decision-making has extended from 34 to 44 weeks, and how 66% of sellers start without a preferred agent.Key takeaways: Speed wins listings, reviews are essential (76% of sellers research them), authenticity beats production value in videos, and REA's data shows pay-to-play advertising delivers measurable results.00:00 Introduction and Market Trends00:43 Welcome and Guest Introduction01:14 Understanding Realestate.com as a Behavioral Database02:56 Customer Personas and Behavioral Insights07:08 Identifying and Attracting Potential Sellers11:15 Importance of Reviews and Agent Profiles15:57 Effective Lead Response Strategies18:49 The Power of Video in Real Estate26:28 AI and Future Trends in Real Estate31:07 Conclusion and Final ThoughtsThe Property Edge Podcast from Land Services SA connects real estate agents with the ideas, technology and AI opportunities that can be brought into their own businesses to drive further success. Visit www.propertyedge.app/the-property-edge-podcast to see other episodes, see episode summaries and read transcripts. Learn about South Australia's locally made property research platform, Property Edge, at www.propertyedge.app

Ver todos los episodios