ZARZA We are Zarza, the prestigious firm behind major projects in information technology.
Listen "97. How to Prepare for Signal Loss with Sarah Polli"
Episode Synopsis
We welcome Sara Polli of Hearts & Science to the Sensei's corner. Sarah is the Senior Director of Marketing Technology at Hearts & Science. In today's episode, Sarah and I discuss how to prepare for signal loss and why it is important to understand your environment. Timestamp: 01:48 - Meet Sarah Polli 08:57 - Sarah's Thoughts on Cookie Deprecation 14:08 - What Everyone Should Know About Signals and Signal Loss 18:41 - Where to Begin with the Cookie Deprecation 23:22 - Identifying How Things Are Measured 30:44 - Marketing Mixed Modeling vs. Multi-Touch Attribution 32:21 - Sarah's Actionable Insight 34:14 - Sarah's Definition of Programmatic Advertising 38:19 - How to Connect with Sarah Guest Information: Sarah Polli - Senior Director of Marketing Technology at Hearts & Science LinkedIn | Instagram Meet Our Team: Hélène Parker - Chief Programmatic Coach Programmatic Meet Up | Website | LinkedIn | Twitter Programmatic Digest - Youtube | LinkedIn | Instagram The Reach & Frequency Course - Listeners get a 10% discount with code podcast10 Clint Davis - Editor LinkedIn Andria Singletary - Podcast Manager Website | Instagram | Facebook | LinkedIn
More episodes of the podcast The Programmatic Digest
187. What Traders/Buyers Should Know About Publisher's Ad Stack Relating To SPO with Jana Meron
17/10/2025
186. Why More DSPs ≠ More Reach: Programmatic Deep Dive with Gary Guarnaccia & Ryan Verklin
08/10/2025
184. AI, Attribution & Attention: Insights from IAB's Angelina Eng | Programmatic Digest Podcast
10/09/2025
183. Curate the Path: How DPO + AI Boost Publisher Yield with Petri Kokkonen from Relevant Digital
28/08/2025
In God we trust