We welcome Therran Oliphant of Essence Global, soon to be Essence Mediacom, to the Sensei's corner. Therran is the Vice President of Data and Technology at Essence Global. In today's episode, Therran and I discuss changes taking place in privacy data, the open internet, and authentication. Therran also breaks down what data clean rooms are and shares the most important skill traders new to the industry should develop immediately. Timestamp: 02:14 - Therran's Introduction 09:33 - How Digital Programmatic Advertising has Changed Since Therran Started in this Industry 12:39 - Therran's Thoughts on Privacy Data and Third-Party Cookie Deprecation  20:29 - Therran's Perspective on the Open Internet and Authentication 25:34 - Therran's View on How Best to Advise Agencies Who are Data Rich or Data Poor (Each approach is different!) 30:39 - Therran's Explanation of Data Clean Rooms to a Five or Six-Year-Old 32:54 - Therran's Actionable Insight 35:02 - The Skill Set Every New Trader Should Develop Immediately  Guest Information: Therran Oliphant - Vice President of Data and Technology at Essence Global LinkedIn | Twitter Meet Our Team: Hélène Parker - Chief Programmatic Coach Programmatic Meet Up | Website | LinkedIn | Twitter Programmatic Digest - Youtube | LinkedIn | Instagram The Reach & Frequency Course - Listeners get a 10% discount with code podcast10 Clint Davis - Editor LinkedIn Andria Singletary - Podcast Manager Website | Instagram | Facebook | LinkedIn

Ver todos los episodios