In the Sensei's corner, we welcome Anu Adegbola who is the founder and host of the PPCChat  Round-Up podcast. Anu has worked in our industry for over 12 years and more specifically has worked in data analysis and paid search. This week, we discuss our point of view with Google's latest updates, specifically in Google Ads and Paid Search. Note that this was recorded a couple of weeks ago, prior to Google's update on moving from Last Click to Data-Driven modeling. We go in-depth on how Google has been pushing for more internal automation leading to a lack of transparency. We also touch on data privacy and the differences in how it's regulated in the US versus other countries such as the UK, where Anu resides. Anu's energy and insights are sharp and informative and we know you will enjoy this episode.    Connect with: Anu Adegbola: LinkedIn | Instagram | Twitter Programmatic Digest: Shownotes | YouTube | LinkedIn | Instagram Helene Parker: Website | LinkedIn | Twitter | Programmatic Meetup Timestamp: 00:00 - Podcast  Sneak Peak 00:34 - Podcast Introduction 01:43 - Google's Latest Update 02:41 - Guest Introduction 08:34 -  The Programmatic Meetup  10:40 - Automation & Data Purchasing 13:04 - Google Broad Match 17: 07 - Google's move towards Internal Automation 20:32 - Automation without Transparency 27:07 - Data Privacy 33:59 How Third-Party Cookies affect SEM 37:38 - Moving away from Optimizing Last Click 39:36 - Last Remarks 41:53 - Podcast Outro

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