50. Professor Susan Wallace Talks Programmatic In-House Pros and Cons

The Programmatic Digest
08/09/2021 27 min
50. Professor Susan Wallace Talks Programmatic In-House Pros and Cons

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Episode Synopsis

In the Sensei's Corner this week, we welcome Professor Susan Wallace from Johnson C. Smith University and Sr Director of Media Operations at PHD Media to discuss the differences in programmatic in-housing vs. Agency. We discussed the IAB International Report on Programmatic In-housing, including brand transparency, DSP Support, and Marketing Strategies from a holistic perspective.   Click here to learn more about the IAB 2020 International Report on Programmatic In-housing   Connect with:   Professor Susan Wallace: LinkedIn    Programmatic Digest Podcast: Shownote | Website | YouTube | LinkedIn  Helene Parker: Website | LinkedIn | Twitter | Instagram

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