Our host, Hélène Parker, explores programmatic advertising with Manal Saho from Preciso, tracing her journey from business administration to leading Preciso's global sales team. We uncover Preciso's budget-friendly DSP solutions and the impact of international collaboration in the ever-evolving digital advertising landscape.  We also dive into the staying power of first-party cookies, effective programmatic campaigns, and strategic ad spend allocation. Highlighting transparency, integrating Google Analytics (Shout out to ClickVoyant), and aligning client expectations for campaign success.  Gratitude to Manal for insights, emphasizing clear communication and education on programmatic metrics.    About Us: Our mission is to teach historically excluded people how to get started in programmatic media buying and find a dream job.  We do so by providing on-demand lessons via the Reach and Frequency™️ program, a dope community with like-minded programmatic experts, and live free and paid group coaching.  We can help 2 ways:  Customized a training roadmap for teams of programmatic traders, adops, customer success, AMs, etc focusing on campaigns performance increase, cross-departmental communication, and revenue growth overall  (🌟Request a sample training roadmap❗️)  Hire people from our program mentioned above  Interested in training or hiring programmatic juniors? Book a Free Call   Timestamp: 00:00:10 - Jobs in Adtech  00:00:24 - International Collaboration in Programmatic Advertising 00:07:41 - Discussion on Cookie Deprecation 00:10:33 - First-Party Cookies and Advertising Strategy Importance 00:14:39 - Partnership Considerations and Recommendations (Shoutout to ClickVoyant - Your GA4 angels) 00:16:46 - Importance of Transparency in Marketing 00:25:11 - Expressing Gratitude and Farewell Interested in finding out if you are a fit for a career in digital advertising and programmatic? Take our free Quiz: www.heleneparker.com/programmaticquiz   Guest Information: Manal Saho https://www.linkedin.com/in/manal-saho-aab848142/   https://preciso.net Meet The Team: Hélène Parker - Chief Programmatic Coach Helene Parker Consulting LLC   Programmatic Media Experts | LinkedIn     Learn Programmatic  As a TEAM As a Programmatic Ninja Programmatic Coaching Newsletter    Programmatic Digest  Youtube | LinkedIn | Instagram   Manuela Cortes - Co-Host  Programmatic Digest In Espanol  Manuela Cortes - ADAPEX Inc | the adtech of Datrix group | LinkedIn Get this directly in your inbox weekly including more gems!  Let's keep in touch: Sign up to receive our weekly newsletter here: www.heleneparker.com/newsletter   Join our next training program by signing up to our waitlist below: https://www.heleneparker.com/waitlist/ Also take a moment to check out: How To Optimise Data Segment: https://youtu.be/boj0SJF5kn8    Join Our Slack Channel for programmatic ninjas looking to level up and build a network: https://join.slack.com/t/theprogrammaticmeetup/shared_invite/zt-1nlaoighs-ES98OYwn67rkk1vqgC4i9Q  

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