In the Sensei's Corner, we welcome Sean Burke from Teads. This week, we discuss the following articles: 'It's a balancing act': Media buyers want contextual targeting features to evolve further Smarter Contextual Targeting Is Media Brands' Weapon Of The Future The Grim Future Of An Open Web Devoid Of User Tracking Teads links up with Moat to offer billing only on 100 per cent viewable ads Sean is a Senior Sales Manager with a strong background in digital and programmatic media, ad tech, native advertising, video, social and publisher direct sales. He is truly a mastermind in our industry with a history of driving successful new business partnerships and growing revenue with some of the largest marketers in the world.  Connect with: Sean Burke LinkedIn | Website  Programmatic Digest Podcast: Contact | Shownote | Website Helene Parker: Website | LinkedIn | Twitter  

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