This week, we discussed the new integration with Scarborough and   Nielsen's cross-media measurement platform. Verizon medias new ad transparency tool provides reach cost insights and forecasting capabilities. We continue to spend more and more time on our mobile devices, 7.93 hours projected to increase to 8.25 hours a day by 2021. Burger King is offering an "Upside Down Whopper". Google's quest continues as it acquires Looker. And Finally, does AI have racial biases? Later on, Sanarr McLaughlin joins us in the Sensei's Corner to discuss couple articles on Diversity and Inclusion in a two-part episode.  Sanarr McLaughlin is an aspiring entrepreneur and expert digital marketer with over 15 years of experience across many channels (display, social, affiliate, search, email) and verticals (retail, education, entertainment, hospitality, finance, personal services). She is the Co-host of The Brand Equation Podcast and co-owner of digitalXmedia, which provides access to media experts on a subscription model. Connect with: Sanarr McLaughlin: LinkedIn | Podcast | Website Programmatic Digest Podcast: Email | Website | Shownote Helene Parker: Website | LinkedIn | Twitter

Ver todos los episodios