''Is LinkedIn working as an asset or a liability in your company?'' Have you ever wondered if LinkedIn is really working for you, or could it be holding you back? In this episode, I sit down with Rachel Simon, the creator of Connect the Dots Digital, to explore how you can turn LinkedIn into your biggest business asset. Rachel shares insider tips on optimizing your profile, aligning your team with your brand messaging, and leveraging LinkedIn to drive business growth. This episode offers practical advice to help you stand out and close more deals. Stick around to learn why updating your LinkedIn profile is non-negotiable and how a few simple tweaks can make all the difference. Let's grow our networks together!   Timestamps: 00:20: Meet Rachel Simon, LinkedIn expert 01:35: Maximizing LinkedIn for B2B success 02:40: The importance of LinkedIn profiles 05:00: Encouraging employee engagement on LinkedIn 10:35: Leveraging LinkedIn tools and features 17:45: The power of LinkedIn newsletters 20:15: Exploring LinkedIn audio rooms 24:35: Exploring Sales Navigator 27:35: Effective use of LinkedIn for networking 34:00: The importance of LinkedIn verification   Key Topics Discussed: How to transform LinkedIn from a liability into a business asset The importance of optimizing LinkedIn profiles for business growth Strategies for aligning company and employee branding on LinkedIn Common LinkedIn mistakes to avoid, including the use of automation tools Building a consistent and impactful presence on LinkedIn as a B2B company Tips for entrepreneurs and solopreneurs to maximize their LinkedIn impact   Rate, Review, & Follow on Apple Podcasts Love The Professional Rule Breaker podcast? Show your support by leaving us a 5-star rating and review! It helps others discover us and join our rule-breaking community. Click here to rate, review, and don't forget to follow for more episodes! ➡️ Check out our episode resources here.

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