''It doesn't matter how much time it takes you to do the work; what value you deliver to your clients matters.''  You're in for a treat on this episode of The Professional Rule Breaker. I had the incredible opportunity to sit down with Samantha Hartley, a business strategist who's all about helping entrepreneurs skyrocket their revenue without burnout. If you've been stuck on that revenue rollercoaster or feeling drained from endless client work, Samantha's got some insights that will flip your perspective on business upside down. We covered a lot of ground: from ditching the hourly billing trap (seriously, it's a total game-changer) to diving into what Samantha calls your "joy and genius zone." I love this concept—it's all about focusing on what truly energizes you while delivering massive value to your clients. Samantha also shares her foolproof strategies for attracting your ideal clients and building a business that's not just profitable but genuinely enjoyable to run. Ready to stop grinding harder and start working smarter? Trust me, you won't want to miss this one!   Timestamps: 00:35: Meet Samantha Hartley: The Revenue Multiplier 01:45: Breaking the Hourly Mindset 05:00: The Joy and Genius Zone 07:05: The Importance of Pricing and Perfect Clients 09:50: Transformational Engagements vs. Transactional Projects 15:30: The Revenue Pyramid Strategy 21:20: Finding Your Perfect Customer 26:00: Building Trust Online and The Importance of Networking 28:15: Effective Business Systems and Standard Operating Procedures (SOPs) 39:10: The Next Level Client 43:00: The Journey to Rule-Breaking   Key Topics Discussed: Escaping the hourly billing mindset and embracing value-based pricing Finding your "joy and genius zone" to energize your work Attracting clients that are a perfect match for you and your business Transitioning from short-term projects to impactful, long-term engagements Crafting a business that's both profitable and fulfilling—because why not? Simple systems to scale your business without the overwhelm Creating consistent revenue streams while reclaiming your time   Rate, Review, & Follow on Apple Podcasts Love The Professional Rule Breaker podcast? Show your support by leaving us a 5-star rating and review! It helps others discover us and join our rule-breaking community. Click here to rate, review, and don't forget to follow for more episodes!   ➡️ Check out our episode resources here.

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