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Listen "Marc Angelo Coppola on the Four Hs of Content Storytelling (#29)"
Episode Synopsis
The Process Podcast is hosted by Jeff Sherman
Today my guest, Storyteller, Philanthropreneur, Influencer and Founder of Valhalla Movement Foundation & Superhero Academy, is Marc Angelo Coppola. We discuss how to Find the truth in your story and practice telling it. Along with his philosophy on defensive and offensive storytelling as well as the four Hs of content.
The Four H’s Of Content: Hero, Hub, Help, Headline
Defensive Content captures your current audience
D: Hero - the refined and polished story that you tell
D: HUB - get to know you on a deeper level in interviews, podcast, IG stories
Offensive Content captures attention and find new users
O: Help Content - how to do or create something
O: Headline Content - riding the waves of relevancy and speed
SHOW NOTES
Find the truth in your story and practice telling it [03:00]
The details of your story and how it’s read from color, font choice, and pacing are important [04:00]
Your audience is watching and waiting for it to click for them [04:30]
Inspire the next action not the end result [05:00]
Start your story from a moment you had a significant moment of desperation [06:40]
Have the resolution be short, well-thought out and leave some parts open so people can have questions [07:00]
The key here is the emotion of desperation that people can relate to [08:00]
Your story is as good as how relatable the character is [08:40]
And then if there are topics or ideas that are relatable, it will spark an action from your audience [08:50]
What are moments in your life that stand out to you? What belief did you have that all of a sudden shifted? [10:00]
When people respond to your story, recognize that maybe that story has some value [10:20]
Practice telling your story [11:30]
Instagram stories is a great platform to tell short stories [12:30]
The “Unexpected Audience” is your biggest opportunity [15:00]
The Four H’s Of Content - Hero, Help, Hub, Headline [16:15]
Defensive Content captures your current audience with Hero & HUB content [17:00]
Defensive: Hero - the refined and polished story that you tell [17:15]
Defensive: HUB - get to know you on a deeper level in interviews, podcast, IG stories [18:00]
Offensive Content captures attention and find new users with Help & Headline content [19:30]
Offensive: Help Content - how to do or create something [19:45]
Offensive: Headline Content - riding the waves of relevancy and speed [20:10]
Your niche expertise and perspective will flow through all of that [22:00]
Add your color to the information and do it consistently [22:30]
1000 true fans [25:00]
For more episodes of The Process Podcast visit us at www.theprocessshow.com
Today my guest, Storyteller, Philanthropreneur, Influencer and Founder of Valhalla Movement Foundation & Superhero Academy, is Marc Angelo Coppola. We discuss how to Find the truth in your story and practice telling it. Along with his philosophy on defensive and offensive storytelling as well as the four Hs of content.
The Four H’s Of Content: Hero, Hub, Help, Headline
Defensive Content captures your current audience
D: Hero - the refined and polished story that you tell
D: HUB - get to know you on a deeper level in interviews, podcast, IG stories
Offensive Content captures attention and find new users
O: Help Content - how to do or create something
O: Headline Content - riding the waves of relevancy and speed
SHOW NOTES
Find the truth in your story and practice telling it [03:00]
The details of your story and how it’s read from color, font choice, and pacing are important [04:00]
Your audience is watching and waiting for it to click for them [04:30]
Inspire the next action not the end result [05:00]
Start your story from a moment you had a significant moment of desperation [06:40]
Have the resolution be short, well-thought out and leave some parts open so people can have questions [07:00]
The key here is the emotion of desperation that people can relate to [08:00]
Your story is as good as how relatable the character is [08:40]
And then if there are topics or ideas that are relatable, it will spark an action from your audience [08:50]
What are moments in your life that stand out to you? What belief did you have that all of a sudden shifted? [10:00]
When people respond to your story, recognize that maybe that story has some value [10:20]
Practice telling your story [11:30]
Instagram stories is a great platform to tell short stories [12:30]
The “Unexpected Audience” is your biggest opportunity [15:00]
The Four H’s Of Content - Hero, Help, Hub, Headline [16:15]
Defensive Content captures your current audience with Hero & HUB content [17:00]
Defensive: Hero - the refined and polished story that you tell [17:15]
Defensive: HUB - get to know you on a deeper level in interviews, podcast, IG stories [18:00]
Offensive Content captures attention and find new users with Help & Headline content [19:30]
Offensive: Help Content - how to do or create something [19:45]
Offensive: Headline Content - riding the waves of relevancy and speed [20:10]
Your niche expertise and perspective will flow through all of that [22:00]
Add your color to the information and do it consistently [22:30]
1000 true fans [25:00]
For more episodes of The Process Podcast visit us at www.theprocessshow.com
More episodes of the podcast The Process Podcast
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