Listen "365. The January Lie: Why Starting Now Changes Everything"
Episode Synopsis
Why waiting for January keeps you stuck — and how starting in December gives you an unfair advantage.Most people are already giving themselves permission to fail — and they don’t even realise it.Every December, millions quietly decide that this month doesn’t count.They overeat. They switch off. They delay change.All while telling themselves: “I’ll sort it in January.”That mindset is the very reason January fails.In this live session, I’m breaking down:Why waiting for January actually reinforces the identity you’re trying to escapeThe psychology behind why 92% of New Year’s resolutions failWhy starting in December gives you an unfair advantageHow to build momentum before the world wakes upA simple 14-day framework to reset your identity and habits — without burning outThis isn’t about hustle.It’s about who you’re becoming when no one is watching.If you’ve ever felt stuck, frustrated with yourself, or tired of restarting your life every January — this is for you.📌 LIVE CHALLENGE:Before this session ends, you’ll commit to one action you’ll take today — not tomorrow.🔥 Ready for real accountability?My Ascend programme has limited spaces opening before January. Imagine being six sessions deep while everyone else is still planning.📘 This session is inspired by my work on identity and behaviour change, including concepts from The Identity Wheel.👉 Share this with someone who keeps saying “I’ll start in January.”January isn’t a starting line.It’s a checkpoint.
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