In this episode of "The Practicing Accountant," Dan and Doug dive into current events, including the recent BF Borger's SEC fraud case, and discuss its implications for the accounting industry. They also touch on Jodi Pedar's new book on pricing strategies. The main focus of the episode is on the importance of niching in the accounting field. Doug shares insights on how to identify and establish a niche, emphasizing the benefits such as increased pricing power, easier marketing, and stronger client relationships. The conversation highlights different methods for choosing a niche, including following passions, market trends, existing client bases, and personal expertise. For more insights and strategies, visit thepracticingaccountant.com.

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