“Are we headed for a recession, or are we already in one?” “Is this a summer lull or the end of the post-Covid surge in aesthetic treatments?” “How will AI impact my practice?” “What’s next?!”Dealing with uncertainty is one of the biggest challenges a business leader must face. So, how do you get better at predicting when conditions will improve or worsen, how patient preferences will evolve, what will be the next big thing…? Simple answer: you don’t.  TUNA = Turbulent, Uncertain, Novel, Ambiguous. This acronym was first used in the 80’s to help military and government leaders with strategic planning when faced with a rapidly changing and unpredictable geopolitical landscape. Later adopted by business leaders; the core concept: when planning for the future, expect things to change rapidly and in unpredictable ways. The last few years have been very “TUNA” and these conditions are here to stay. Technology, the economy, patient behaviors, etc. are continuing to evolve and as such, change is likely to come more frequently and cause more disruption as it does. This is not a message of doom and gloom. Just the opposite. While uncomfortable, change always brings opportunities. The latest episode of The Practice of Business Podcast is the first in a series where we’ll change the conversation from how to overcome temporary disruption, to building a resilient, adaptable organization that can adjust to changing conditions, capitalize on new opportunities, and thrive over the long-term. We’ll help you build a more seaworthy ship with a capable crew, rather than trying to predict the weather or wait for storms to pass. Contact me: [email protected] with me on Linkedin: https://www.linkedin.com/in/brian-hayes-orion/Connect with me on Instagram: https://www.instagram.com/brianthehunterorion/Podcast Website: https://thepracticeofbusiness.buzzsprout.com

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