The latest guest on The PR Week podcast is Sarah Jenkins, head of creative brand initiatives at Grindr and an alum of agencies including The Romans and Freuds. She talks about using creativity and brand initiatives to foster community, how Grindr’s audience challenges brands to be creative, and marketing faster than the speed of what’s trending. Also on the agenda: the biggest marketing and communications news of the week, from Lollapalooza’s immersive brand activations, IPG’s significant job cuts, a profile of PopUp Bagels’ Gen Z PR director and much more.
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