When it comes to influencer marketing it can be a minefield. Not only are there no clear rules as it's a fairly new way of advertising in comparison to its older, more traditional print press counterparts, but it's also a fast paced and ever changing industry. This can be hard to navigate if you're not "in it". This episode Katie talks through her pillars and approach when putting together influencer marketing campaigns in the hope that it can help you out! Hosted on Acast. See acast.com/privacy for more information.

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